How To Use Story Brand Marketing With Storynomics by Robert McKee

Beginning Of Story

Story Brand Marketing is a powerful way to connect with customers, and the digital age has made it easier than ever to tell them. I’ve explained before that stories are essential to selling.

A lot of entrepreneurs separate metrics from meaning. Unfortunately, in today’s world, the two are merging. 

I decided to write this book summary of Storynomics, because I have experienced pushback from clients who are performance-driven and do not take the time to create a deeper narrative about their brand. In the end, it is narrow-sighted thinking.

So many brands and companies are locked into the old paradigm of interruption marketing and forget the importance of inbound marketing. 

Storynomics is a book that explores the new rules of engagement in marketing and advertising and shows how you can use storytelling to connect with customers. 

It is an essential read for writers who work with clients as well as business owners who want a superior advantage in marketing. 

The book has five parts: 

  • Stories Sell
  • The Power of the Story
  • The Building Blocks of the Story
  • The New Digital Rules of Engagement
  • Business on a Mission

Storynomics: A New Way to Storytell for the Digital Age

Storynomics is a new way to tell stories. It’s a new way to engage with customers and sell products, services, and ideas.

When we use the power of story to connect with our audience on an emotional level, making it easier for them to buy into what we’re selling and feel excited about doing so.

In our attention economy, Storynomics is also about telling stories that engage, because if you don’t give people something interesting or entertaining they won’t stick around long enough for you to convince them to buy something from you.

Stories Sell

Stories are a powerful way to connect with customers. They’re also a way to make your content memorable. 

Stories help you to connect with your customers on an emotional level as well as on a personal level.

The Power of the Story

Storytelling is a powerful way to connect with customers. It’s more memorable than facts, more credible than statistics, more persuasive than opinions, and more motivating than rational arguments.

Telling stories we also a great way to create desire. We want what others have; we want what we see others having; we want what makes us feel good about ourselves when we are doing it or enjoying it. 

Narratives your product or service relevant to each customer in a personal way that can help them understand why they should buy from you instead of your competitors.

The Building Blocks of the Story

The building blocks of the Story are:

  • The Story Arc represents a story’s change and transformation. It is composed of five parts: exposition, rising action, climax, falling action, and resolution.
  • The Protagonist is the character who drives the plot forward. He or she provides a focal point for readers to connect with in order to experience a particular conflict or problem as it plays out within their world.
  • The Antagonist is a foil for your protagonist; he or she represents everything that your main character is not (or doesn’t want). His goal is often in opposition to yours—but this isn’t always true! Sometimes antagonists can be friends or family members who you love dearly but just don’t understand why they chose differently than you did on something important in life.

The New Digital Rules of Engagement

The new digital rules of engagement are simple. If you can’t engage with your customers, they won’t buy from you.

If you can’t engage with your employees, they won’t come to work for you

Likewise, if the press is not impressed, then no one will know about your business’ accomplishments.

The Marketing and Advertising Revolution

  • The marketing and advertising revolution
  • The new rules of engagement
  • The new digital rules of engagement
  • How to play the Storynomics game

Business on a Mission

A mission is a set of goals or objectives that your business needs to achieve. 

It’s the reason why you started your company, and it should be clear in one sentence. It can include both long-term and short-term goals as well as specific milestones on the way to achieving those goals.

Your mission should encapsulate what your business stands for, who it serves, and how it adds value to its customers’ lives—both now and in the future. If you’re struggling with this part of your story, ask yourself these questions:

What problem am I trying to solve?
Who are my customers?
How do I differentiate myself from competitors?

The New World of Sales, Marketing, and Advertising

The new world of sales, marketing, and advertising is a story world. The most compelling stories are told in a particular way:

  • 7-part structure (problem/quest/reward)
  • Emotional conflict that raises stakes to life or death (why must the hero succeed?)
  • Rising action that builds excitement and tension (what obstacles will they overcome?)
  • Climax when all is resolved (is the hero victorious? On what terms?)

The first part of Storynomics shows how this structure applies to brands, products, services, and companies. 

The second half explains how to apply these principles in practice – from storytelling to selling, marketing, and advertising.

Conclusion – How to Play the Storynomics Game

In order to play the Storynomics Game effectively, you must be able to tell your brand story in a compelling way.

This is one of the most important aspects of business today, and it can be done with stories.

If you want people to connect with you, tell them a story that connects them with your product or service, and then let them see how it will improve their lives. 

Your customer should not only identify with this feeling of improvement – they should also be excited about it!

The best way for people to relate to your brand is through meaningful stories that represent their everyday lives. 

If your customer wants something specific from a company or organization (such as fast delivery), then provide that service within the context of an engaging narrative that resonates deeply with every member of society who reads it.

Stories are a powerful way to help your business serve humanity

  • Stories are a time-honored way of engaging an audience
  • Stories are a way to communicate a message or idea
  • Stories are a way to persuade people to buy your product or service

End Of Story

The bottom line is that stories are a powerful way to connect with customers. 

They can make you more influential and persuasive, help you sell more products or services, and improve your brand’s reputation.

The End.

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