How To Tell Great Stories That Sell
Including Storytelling In Your Copywriting Can Boost Sales Dramatically
We’re all familiar with the ways that storytelling can add a layer of meaning and depth to the work we do. But did you know that storytelling is also a key component of good copywriting?
In this post, we’ll explore why storytelling is so important in copywriting and how you can use it in your own content marketing efforts.
The ability to tell stories is a deeply human ability.
Storytelling is a deeply human ability. People have been telling stories for thousands of years and it’s an innate part of our communication.
We all have a story in us, whether we realize it or not. Stories are something that connects us with one another, because they allow people to connect on an emotional level.
Many stories can be used to tell another person about your brand and what it stands for, as well as how you want potential customers to perceive you and your business.
Stories are a great way to build an audience.
Narrative is a great way to build an audience because it makes you relatable, it’s easy for your readers to connect with you, and it gives them something to look forward to.
Let’s talk about each of these points in more detail.
Stories can help you develop your brand voice.
Brand voice is the way a brand speaks to its audience. It’s the personality of a brand, and it helps you develop your own unique style as you write copy.
Think about Nike’s or Apple’s brand voices—they are so identifiable and memorable because they’re so consistent across all communication channels.
Nike uses lots of color, fun quotes, and images of athletes; Apple has a clean design aesthetic with simple copy that feels almost like poetry at times (which makes me want to buy their products even more!).
These companies have used these elements consistently over time, so when you see one of their ads or posts on social media—it just feels like them!
People like to talk to someone, not something.
There’s a reason why people like to talk to their friends and family members about their problems. Humans are social creatures, and we’re hard-wired to seek out company.
So when you’re writing copy that aims to sell your product or service, it’s important that your words feel more like a conversation than a monologue.
People like to buy from people they know and trust more than they do from cold calls or anonymous ads on the internet.
And if there’s one thing humans love doing even more than talking with friends and family, it’s connecting with brands that understand them—and tell stories about themselves in the process.
When the story is tied to the brand, it becomes more than just entertainment and more than just data.
Storytelling is a powerful tool in copywriting because it allows you to create a connection with your audience. When the story is tied to the brand, it becomes more than just entertainment and more than just data.
When you tell a story about your brand, you can establish your voice as an authority on the subject matter at hand.
In other words, storytelling allows you to establish yourself as an expert in whatever industry or field that you’re writing about.
And when people see that you know what you’re talking about—and they trust your opinion—then they’ll be more likely to read what else comes out of your pen (or keyboard).
If done right, storytelling will also help build up an audience for future content that goes beyond just one product or service being sold.
Think of storytelling as the glue that connects your strategy and content marketing campaigns together.
Now that you know why storytelling is important, let’s talk about how to use it in your copywriting. When it comes to storytelling, the best advice I can give is to start with a strong foundation of strategy.
Think of storytelling as the glue that connects your strategy and content marketing campaigns together.
Without a solid plan for execution—whether on- or offline—your story will have no foundation upon which to grow and blossom into meaningful content.
Once you’ve got this down, then it really becomes helpful to think about who needs to hear your story in order for them to see themselves or others like them reflected back in what you’re saying.
This can be done through careful writing techniques like using pronouns like “you” or “we,” or through personal anecdotes or experiences shared by people who’ve been through similar things as those you’re writing about right now (like me!).
Storytelling is a great way to keep your customers engaged, establish your brand voice and set yourself apart from your competitors.
Concise stories are a great way to keep your customers engaged, establish your brand voice and set yourself apart from your competitors.
It can also help you market, build an audience and solidify your relationship with current customers.
It can also be used as a tool for PR, advertising or even sales. If you’re looking for some inspiration on how to tell stories with your content marketing efforts, sign up for our weekly newsletter which includes strategies and approaches to branding and storytelling.
