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Generalist To Specialist? Should You Specialize When There Are So Many Types Of Copywriting In Advertising

From Generalist To Specialist…Amidst So Many Types Of Copywriting   My route to copywriting was a long one. How do you make a choice  with all the types of copywriting in advertising? I have learned many skills as a Polymath. It is definitely the path less traveled. Very rarely have I been praised for being…

What Does It Take To Be A Great Copywriter? To Be Great At Writing One Must Be Great At Living

What Does It Take To Be A Great Copywriter? To Be Great At Writing One Must Be Great At Living. Live Great: Write With The Intention To Be A Great Copywriter. Ernest Hemingway People often wonder what it takes to be a great copywriter. To get to the true core of what great writing is,…